A customer survey by SuperOffice found that 45% of businesses put customer experience as a priority over product and pricing. When you want to connect with customers, you need to be genuine. Sure, there are numerous ways to grow a business, but a priority is to make a customer feel connected.
Think about how you feel when you decide to make a purchase.
I can guarantee that you only spend your money with companies that treat you well. So, how can you connect with your customers and make them feel that you are genuine? Read on to find out what you can do.
Connect With Customers and Grow Your Business
Here are three ways you can make your customers feel fantastic! Check if you are doing this and improve the connection with your customers.
#1 Customer Stories Help You Connect With Customers
Showcasing your customers is a direct and personable way to connect with them. Before somebody makes a purchasing decision, they like to feel it is the right choice for them.
Sharing customer stories on your website shows your product or service works and is beneficial.
It makes your business look approachable. It is not some distant money-making machine. People like to know more about how things can help them and see real stories.
Connect with customers by sharing your best customer stories with your current and potential clients.
#2 Keeping Your Customers Engaged
It’s all about making your customers feel valued.
Imagine you have bought something in a shop and as soon as you have paid they close the door in your face. That’s how customers feel when they only hear from you during a sale.
Remember, there was a reason why they decided to buy your product or service.
Before a purchase, during a sale, and afterwards, are all critical times to interact with your customers. So basically, all the time.
When you take the time to engage with your customers, they get to know more about your business. Customers will remember you and be more inclined to buy again. These customers will also recommend you to new, potential customers.
Be grateful for their business and return the favour by acknowledging them, whenever you can.
#3 Time Is Of The Essence
Everybody is busy, and customers are the same. When they decide to make a purchase, they have committed themselves. The customer has spent their valuable time on you, and they want their interaction to go smoothly.
If they can’t make a smooth transaction, it can make them restless. It can also be detrimental to your business.
Make sure that you promptly deal with all customer enquiries, sales, or any other form of interaction.
Nothing is worse than waiting for something you want. If you can’t give customers what they need, they will go elsewhere. You can also say bye-bye to the customer coming back and any potential referrals.
Treat your customers as you would like a company to treat you, and you can’t go wrong.
Connecting with customers doesn’t have to be complicated or stressful. If you take the time to get the connection right, it can be so beneficial for your business. Remember the following:
- Share your best customer stories
- Keep customers engaged
- Help customers quickly
Sally Leslie is a native English B2B content writer, born and bred in the UK and based in Mallorca, Spain. She creates content for businesses, entrepreneurs, solopreneurs, and startups. She has a PR degree and a background in business development and sales. Lover of plants, freedom, and football!