Some businesses may wonder why it is necessary to outsource any form of writing. They already have employees that can do this work for them. Or they even spend time doing the writing themselves. Here are three reasons why outsourcing could be a smart business move! Consider it today and get ahead of your competitors.
1) Outsource and Save Time
Save time and outsource content writing.
Time is precious for us all. Time is money for a business owner.
When it comes to writing a quality piece, you need to do your research for the topic. To create a copy that is relevant and interesting for the reader. Some companies already have someone in their office, who can produce the odd article/blog for you. Great, that you have somebody internally, that can do that for you. But is that their main role in the company? If not, then you could be taking time away from that employee, that would be better focused on their key skills.
Outsource for focus
By outsourcing, you are ensuring that the work will be researched and also written with focus. That time that you lost with your employee is gained. Also, you do not have to get in an awkward situation and ask them to do it “as an extra bit of work”.
If you have a deadline to meet, you can be reassured that the work will be complete on time. Outsourcing is easier than stressing out a long-term employee. One that is already very busy with their dedicated work.
2) Outsource and Save Money
Saving money is very much tied in with time. It might seem a bit strange to say that you are going to save money when you outsource content writing. But it is true! Remember the stressed employee above, who was doing their “extra bit”? You were losing money, as they were not as productive, as they usually would have been.
Sit down for a minute and think about how long it would take YOU to research and write a blog post. If you are not a natural writer, it can take many rewrites to complete some workable copy finally. Outsource the work to a specialist, so that you do not have to worry about it!
Recruiting and hiring a dedicated writer for your team is so expensive. Compared to outsourcing the work, for a fraction of the cost.
3) A Different Perspective
It is incredible to have access to somebody who has a different perspective of your company. They can tell you more about the products and services you sell, and this can be a game-changer. A writer based externally can scan your company for your unique selling points. They may have a completely different idea/concept, that can revolutionise your marketing.
There could be a little gold nugget in your company, that is not promoted, and it could be a potential goldmine.
Outsource For Experience
Always remember to treat your writer as a consultant and listen to any suggestions that they can offer. When you work with external resources, such as freelancers, you can learn so much from them. They have worked for different companies in different industries. They have valuable information.